DARREN HAMER
LATEST ARTICLES
26 Jun 2013
Advertising remains a multi-billion pound business but as the market becomes ever more competitive, and economic constraint continues, it's becoming imperative that transparency about ROI should be placed firmly at the heart of effective campaign management. By Darren Hamer, Managing Director UK, Sticky.
11 Apr 2013
'Click-through' doesn't mean anything today says Darren Hamer, MD of Sticky. It doesn't generate any revenue and without context there's no way of knowing its impact on brand equity. So now it's time for the truth - and visual performance studies will help achieve it.
15 Feb 2013
With an average segment of the Super Bowl audience watching the game in large noisy groups, communicating a message without sound is critical. And with a $4 million price tag, a lot is at stake if advertisers get this wrong. By Darren Hamer, Managing Director UK, EyeTrackShop
21 Jan 2013
A new study has shown that Facebook's new ad format outperforms the social networking site's standard adverts by over 200%. By Darren Hamer, Managing Director UK, EyeTrackShop
10 Dec 2012
Results from over 2,000 eye tracking studies performed by EyeTrackShop over the last 16 months reveal that, on average, 30% of visible display ads did not attract the consumers' attention. Darren Hamer investigates.
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